Relationship Selling – Nantahala Cabins – Part 3 of 5

by JeanetteMarceau
Published on: May 12, 2011
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Nantahala Cabins does not perform sales calls but we receive our prospects from a variety of sources.  Prospects could see our website, see some of our advertising; magazine ads, billboards, and chamber publications, be friends or relatives, drive by our property and see our sandblasted sign, or are referred from another local business or friend or relative.  Once a prospect calls we use persuasive communication to communicate our sales message; clean amenity filled cabins in a central outdoor location near the many activities available.

 

When a potential guest calls us to find out more information about our cabins or to make a reservation we try to gather as much information about them as possible.  We ask the number of people in the party and if they are couples or if they have children and their ages.  This will help to suggest certain cabins for their specific needs.  If there is just going to be a couple then we would recommend a smaller cabin; a studio with a hot tub and fireplace or a one bedroom with a hot tub and fireplace.  If they are a family we would recommend the three bedroom cabin or a small studio cabin is price is a factor.  We try to get a feel for the guest to pair them up with a cabin that would suit their needs and their budget.

Sometimes I have groups and we also help them by asking if it is a youth group or a couple’s retreat.  If it is a youth group we recommend cabins to separate the boys and girls, if it is for couples we recommend cabins so the couples have separate sleeping arrangements.  This is one of the ways Nantahala Cabins uses solution selling.

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